Simran Walia

Crafting Marketing Strategies That Speak, Connect, and Convert

"The shortest distance between two human hearts is a Great story."

About Me

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About Me *

A passionate and results-oriented digital marketer with hands-on experience in SEO, content strategy, and LinkedIn Ads campaigns. I hold over 15 certifications in marketing, including Digital Marketing, SEO, and Generative AI, and have contributed to various marketing initiatives, from product launches to AI-integrated strategies. Skilled in creating impactful marketing campaigns using psychology, storytelling, and consumer behavior analysis to drive engagement and conversions. With a strong foundation in digital marketing acquired through my academic studies at York University and internship experiences, I am eager to apply my expertise to create compelling campaigns that resonate with audiences and deliver measurable results.

"Marketing without data is like driving with your eyes closed."
— Dan Zarrella

Driven to Deliver

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Driven to Deliver 〰️

Professional Experience

    • Managed social media platforms through strategic content creation, scheduling, and audience engagement.

    • Analyzed digital performance metrics to uncover insights and drive continuous improvement.

    • Supported initiatives in SEO optimization, email marketing campaigns, and digital advertising.

    • Developed blogs, newsletters, and promotional materials to align with marketing objectives.

    • Conducted market research to stay ahead of industry trends.

    • Developed and executed targeted LinkedIn Ads campaigns aimed at lead generation and increasing website traffic.

    • Generated over 40,000 impressions across multiple campaigns, significantly increasing website visits and capturing high-quality leads from senior executives, decision-makers, and top industry professionals.

    • Conducted detailed audience segmentation and optimized ad targeting for key industries such as Food & Beverage, Technology, and Facilities Services.

    • Designed compelling ad creatives and copy, focusing on addressing audience pain points and showcasing product benefits, resulting in a CTR improvement of 0.53% from previous campaigns.

    • Executed A/B testing to analyze ad performance, improve click-through rates, and refine strategies, ensuring better engagement and ROI.

    • Delivered actionable insights and strategic recommendations on ad formats, retargeting strategies, and campaign execution to improve future performance.

    • Engaged senior professionals from top organizations like Sodexo, CBRE, Amazon, Salesforce, and Marriott International.

    • Spearheaded comprehensive HR initiatives spanning Onboarding, Performance Management, and Employee Engagement.

    • Successfully recruited and trained 170 employees, resulting in a notable 40% increase in productivity.

    • Collaborated closely with the Recruitment Manager to refine hiring processes, significantly reducing employee turnover by 45%.

    • Drove a 30% improvement in customer service rankings through proactive issue resolution and enhanced satisfaction strategies.

    • Implemented employee recognition programs that boosted performance by 25% and enhanced productivity and job satisfaction.

    • Assisted in HR program implementation, improving retention by 15%, and reduced conflict resolution time by 20%.

    • Contributed to maintaining Customer Retention Rate at 80-92% through employee behavior policies.

    • Researched emerging HR trends to enhance talent acquisition strategies.

Certifications & Skills

    • Food and Beverage Management and Marketing - Bocconi University

    • Google Ads Search Certification- Google Digital Academy (Skillshop)

    • Project Management Certification- Google 

    • Social Media Marketing Certification- Hootsuite 

    • Brand Management- London University and London Business School

    • Content- Led SEO with Brian Dean- Semrush

    • Digital Marketing Certificate - HubSpot Academy

    • Content Marketing and SEO Fundamentals with Eric Enge - Semrush

    • Generative AI for Digital Marketers - Linkedin

    • Search Engine Optimization - HubSpot Academy

    • AI for Marketers - HubSpot Academy

    • Email Marketing - HubSpot Academy

    • Contextual Marketing - HubSpot Academy

    • Design Thinking for Innovation - University of Virginia 

    • Diversity and Inclusion in the Workplace - Udemy

    • Occupational Health and Safety Auditor- Udemy

  • Hard Skills

    • Social Media Management

    • Content Creation and Management

    • Email Marketing

    • LinkedIn Ad Campaigns

    • SEO

    • Project Management

    • Inbound Marketing

    • Canva

    • HubSpot Software

    • Market Research

    • Content Writing and Proofreading

    • Neuromarketing

    • Consumer Behavior Analysis

    • Social Media Analytics

    • Social Media Strategy

    • MailChimp

    • Wix

    • Marketing Automation

    Soft Skills

    • Communication (Written and Verbal)

    • Creativity and Innovation

    • Adaptability and Willingness to Learn

    • Collaboration and Teamwork

    • Attention to Detail

    • Critical Thinking

    • Growth-Oriented

Education

  • York University , Toronto, Canada

  • York University, Toronto, Canada

  •  Mumbai University, India

  • Mumbai University, India.

Projects

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Projects *

Apple StyleCharge Pro

  • Project Overview:
    Developed a marketing strategy for Apple's StyleCharge Pro, a premium phone case featuring extended battery life, customizable LED displays, card scanning technology, and seamless integration with Apple products.

    Key Deliverables:

    • SWOT & Porter’s Five Forces Analysis: Conducted a thorough analysis to assess the product's strengths, weaknesses, opportunities, and threats in the competitive landscape.

    • Cost Perception & Audience Education: Addressed challenges related to cost perception and the need to educate the audience on the product's unique features.

    • Online Engagement Strategy: Created an online engagement strategy focused on Instagram and YouTube to drive brand awareness and product interaction.

    • Market Demand Identification: Identified a demand for multifunctional, stylish phone accessories that combine functionality and aesthetic appeal.

    Outcomes:

    • Emphasized product differentiation by showcasing the unique combination of style and technology.

    • Highlighted opportunities for market expansion and increased engagement across digital platforms.

    Key Learnings:

    • Gained insights into strategic analysis tools like SWOT and Porter’s Five Forces for evaluating market positioning.

    • Strengthened skills in developing online engagement strategies tailored to specific product features and target audiences.

    Conclusion:
    This project showcases my ability to create comprehensive marketing strategies that leverage product differentiation, online engagement, and strategic analysis to expand market reach and drive consumer interest.

  • Project Overview:
    Developed a comprehensive marketing plan for Apple’s StyleCharge Pro, a phone case that offers extended battery life, customizable LED displays, and secure card storage, with a focus on sustainability and innovation to appeal to eco-conscious, tech-savvy consumers.

    Key Deliverables:

    • Product Features: Extended battery life, customizable LED screens, secure card storage, bioplastic construction.

    • Marketing Objectives: Set goals of $25M in sales, 30% market share in 6 months, promoting iPhone 13+ upgrades, and reducing carbon footprint by 30% by 2024.

    • Target Audience: Aimed at Apple enthusiasts, tech-savvy individuals, and eco-conscious consumers aged 15-55.

    • Strategy:

      • Pre-Launch (May–Aug 2024): Press releases, exclusive previews, and influencer collaborations.

      • Launch (Sept 2024): Exclusive events and billboard advertising.

      • Post-Launch (Mar 2025): Social media and email marketing campaigns.

    • Challenges & Risk Management: Addressed issues like product cost justification, connectivity concerns, and data security.

    • Sustainability Focus: Positioned the product as an eco-friendly alternative to traditional phone cases.

    Key Learnings:

    • Gained experience in creating marketing strategies with a strong sustainability focus.

    • Enhanced skills in risk management and addressing consumer concerns in the tech industry.

    Conclusion:
    This project demonstrates my ability to develop targeted marketing plans that integrate product innovation, sustainability, and effective audience engagement to achieve business objectives.

  • Project Overview:
    As part of a class assignment, I developed a press release for the launch of Apple’s StyleCharge Pro, an innovative and eco-friendly phone case. The goal was to create excitement, highlight the product’s features, and position Apple as a leader in both technology and sustainability.

    Objective:

    • Announce the StyleCharge Pro’s features: MagSafe compatibility, 12-hour battery extension, LED customization, and card scanning.

    • Build anticipation ahead of its reveal at WWDC 2024.

    • Highlight Apple’s commitment to innovation and sustainability.

    Responsibilities:

    • Press Release Creation: Crafted content that reflected Apple’s brand tone, emphasizing the product’s features and eco-friendly materials.

    • Strategic Messaging: Focused on positioning the product as a blend of cutting-edge innovation and environmental responsibility.

    • Brand Alignment: Ensured the message was consistent with Apple’s established brand voice of simplicity and technological integration.

    • Distribution Strategy: Proposed a media outreach plan targeting tech outlets, blogs, and influencers.

    • Customer Engagement: Developed a strategy to address potential customer queries about the product and purchasing options.

    Key Learnings:

    • Crafting a story that aligns with company values helps engage both media and consumers.

    • Strategic timing and media outreach are crucial for generating coverage and excitement.

    • Consistency in brand messaging strengthens brand identity and trust.

    Conclusion:
    This project allowed me to apply my marketing and communication skills to create a press release that generated excitement and positioned the StyleCharge Pro as a key innovation in Apple’s lineup. It also reinforced the importance of aligning marketing efforts with company values and maintaining brand consistency.

LinkedInXHubSpot

Client: Coworked (Techstars '24), Boston-based software development startup

  • Project Overview:
    Developed a digital marketing campaign to increase website visits and promote Harmony’s AI-powered solutions. The campaign targeted senior executives in key industries, emphasizing Harmony’s ability to streamline project workflows.

    Objective:

    • Increase website visits to promote Harmony’s AI-powered solutions.

    Campaign Highlights:

    • Target Audience: 65,000+ senior executives in the USA, focusing on industries such as Food and Beverage Services, Technology, and Facilities Services.

    • Strategy: Created a compelling single-image ad that highlighted Harmony’s ability to streamline project workflows, addressing key pain points of the target audience.

    Performance Metrics:

    • Website Visits: 115

    • Total Impressions: 21,600

    • CTR: 0.53% (an improvement from the previous campaign)

    • Cost Per Click (CPC): $4.13

    • Engaged Decision-Makers: Directors and VPs from major organizations like Sodexo, CBRE, and Marriott International.

    Recommendations Delivered:

    • Targeting: Prioritized Operations and Business Development job functions for improved relevance.

    • Ad Formats: Suggested dynamic ad formats (carousel/videos) and tailored CTAs to enhance engagement.

    • Retargeting Strategies: Proposed retargeting strategies for unconverted clicks using testimonials and case studies.

    Key Contributions:

    • Conducted in-depth audience analysis to optimize targeting.

    • Designed effective ad copy and creatives that resonated with the audience’s pain points.

    • Delivered actionable insights and strategies to enhance future campaign performance.

    Key Learnings:

    • Gained experience in audience segmentation and targeting for effective ad campaign performance.

    • Developed skills in designing ad creatives that directly address the audience’s needs.

    Conclusion:
    This campaign demonstrates my ability to create targeted digital marketing strategies that effectively drive engagement, optimize performance metrics, and deliver actionable insights for continuous improvement.

  • Project Overview:
    Developed a digital marketing campaign aimed at increasing awareness and generating leads for Harmony, Coworked’s AI-driven project management tool. The campaign targeted key decision-makers from innovative companies to highlight Harmony’s automation and integration capabilities.

    Objective:

    • Increase awareness and generate leads for Harmony, Coworked’s AI-driven project management tool.

    Campaign Highlights:

    • Target Audience: 45,000+ decision-makers (CXOs, CEOs, COOs) from Forbes 100 most innovative companies in the USA, focusing on enterprises with 10,000+ employees.

    • Strategy: Created a single-image ad with tailored messaging emphasizing Harmony’s automation and integration capabilities.

    Performance Metrics:

    • Total Impressions: 14,825

    • Click-Through Rate (CTR): 0.34%

    • Top Engagements: Sales, Engineering, and Operations professionals from companies like Amazon, Salesforce, and Adobe.

    Recommendations Delivered:

    • Targeting: Refined targeting to focus on high-engagement industries and seniority levels.

    • Ad Strategy: Suggested longer campaign durations and improved ad copy to increase CTR.

    Key Contributions:

    • Conducted in-depth audience segmentation to refine targeting and ensure relevance.

    • Delivered actionable recommendations to enhance campaign performance and engagement.

    Key Learnings:

    • Developed insights into effective ad targeting for high-level decision-makers in large enterprises.

    • Gained experience in optimizing campaign strategy for better engagement and lead generation.

    Conclusion:
    This campaign showcases my ability to craft targeted digital marketing strategies that drive awareness, lead generation, and engagement by leveraging data insights and strategic recommendations.

Arctic Eaze- Innovative Comfort, Redefined

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Arctic Eaze- Innovative Comfort, Redefined *

  • Project Overview:
    Developed a comprehensive marketing and product innovation plan for ArcticEaze, a winter jacket brand incorporating advanced temperature control and Bluetooth connectivity. The plan aimed to position ArcticEaze as a global leader in tech apparel, with a strong emphasis on sustainability.

    Key Deliverables:

    • Vision & Mission: Position ArcticEaze as a leader in tech apparel by innovating comfort through temperature-regulating technology, with a focus on sustainability.

    • Customer Personas: Developed profiles for diverse audiences such as Adventurous Lucy, Energetic Brian, and Retired Robert.

    • Business Canvas Model: Defined key elements including value propositions, partners, target audiences, and revenue streams.

    • Marketing Strategy: Leveraged influencer partnerships, social media campaigns, and event sponsorships, such as the 2028 Freeski National Championship, to expand the brand’s reach.

    • Innovative Solutions: Promoted lightweight jackets with thermostat control, Bluetooth, and augmented reality (AR) features for personalized shopping experiences.

    Goals & Objectives:

    • Increase brand awareness in Canada to 75% within three years.

    • Capture 30% market share in the Canadian winter jacket market by year three.

    Challenges & Budget:

    • Challenges: Addressed high product cost, battery life concerns, and market saturation.

    • Budget Allocation: Set aside $350,000 for augmented reality, influencer marketing, and digital campaigns.

    Outcomes:

    • Strategic Positioning: Elevated ArcticEaze’s competitive edge by combining technological innovation with a sustainability focus.

    • Marketing Innovation: Designed effective strategies tailored to shifting consumer preferences, leading to achievable and measurable goals.

    Key Learnings:

    • Gained experience in positioning a tech-driven product within the apparel market.

    • Developed skills in strategic marketing, including influencer partnerships and experiential marketing.

    Conclusion:
    This project highlights my ability to develop innovative marketing strategies that combine technology, sustainability, and customer-centric solutions to drive brand awareness and market share growth.

  • Project Overview:
    Developed and executed an email drip campaign for ArcticEaze, a winter jacket brand featuring thermostat control, Bluetooth connectivity, and a lightweight design. The goal was to establish ArcticEaze as a leader in the outdoor gear market while engaging adventurers, athletes, and tech-savvy consumers.

    Key Deliverables:

    • Business Goals: Position ArcticEaze as an innovative leader in outdoor apparel, target $20,000 in sales, and acquire 1,000 email subscribers.

    • Customer Persona Creation: Developed personas such as Rosemary James, an outdoor photographer, to tailor messaging.

    • Inbound Marketing Strategy: Segment campaigns using personalized messaging, discounts, and testimonials. Created a customer journey map to nurture leads effectively.

    • CRM Recommendation & Implementation: Selected HubSpot for email automation, ensuring scalability and efficiency.

    • Performance Metrics:

      • Email Open Rate: 30%

      • Click-Through Rate (CTR): 20%

      • Conversion Rate: 10%

    Outcomes:

    • Successfully integrated product features with sustainability messaging to align with the brand’s values.

    • Proposed influencer partnerships and geo-targeted campaigns to build brand credibility and stimulate growth.

    • Developed a comprehensive budget and execution plan for the campaign’s success.

    Key Learnings:

    • Gained experience in email automation and CRM strategy to effectively nurture leads.

    • Enhanced skills in developing personalized content and segmenting audiences for optimal engagement.

    Conclusion:
    This project showcases my ability to create and execute successful email drip campaigns that drive engagement, conversions, and brand awareness, while leveraging CRM tools to scale and streamline processes.

Cocktail Emporium

  • Project Overview:
    Developed a comprehensive content marketing strategy for Cocktail Emporium, aimed at engaging Megan, a persona representing a cocktail enthusiast eager to craft bar-quality cocktails at home.

    Key Deliverables:

    • Customer Persona Development: Defined Megan Cocktail Lover, capturing her motivations, challenges, and goals, addressing her questions about cocktail creation, necessary tools, and sustainable practices.

    • Customer Journey Mapping: Mapped Megan's journey through awareness, consideration, conversion, and loyalty stages, identifying key touchpoints and pain points like quality ingredients, equipment, and recipes.

    • Content Strategy: Created content ideas to engage Megan at each stage of her journey, including:

      • DIY Videos: Tutorials on crafting bar-quality cocktails with everyday items.

      • Recipes and Origins: In-depth articles on iconic Canadian cocktails.

      • Behind-the-Bar Insights: Interviews with bartenders on essential tools and techniques.

      • Ingredient Spotlights: Showcasing versatile mixers and syrups for creativity.

      • Monthly Newsletters: Featuring new products, recipes, and a “Step It Up” cocktail challenge.

    • Channel Strategy: Recommended leveraging owned and shared media, including the website, Instagram, TikTok, and Pinterest for maximum engagement. Suggested geo-targeted campaigns to promote Cocktail Emporium’s Toronto stores and online options.

    Outcomes:

    • Planned to enhance the customer experience by catering to Megan’s needs for crafting bar-quality cocktails at home.

    • Proposed innovative ways to connect with customers through storytelling, tutorials, and personalized content.

    • Highlighted creative, cost-effective solutions that increased customer loyalty and brand advocacy.

    Key Learnings:

    • Gained experience in creating comprehensive customer personas and mapping their journey for targeted content strategies.

    • Developed skills in using multimedia content to drive engagement across different platforms.

    Conclusion:
    This project demonstrates my ability to develop strategic content marketing campaigns that align with customer needs, enhance user experiences, and drive brand loyalty.

  • Project Overview:
    Created and executed a content strategy for Cocktail Emporium, a Toronto-based brand known for its cocktail tools and ingredients. The project included a podcast and social media content, designed to engage cocktail enthusiasts and promote the brand’s trendy identity with professional bartender insights.

    Key Responsibilities:

    • Content Creation: Developed the podcast episode titled "Master Cocktail Mixing: Tips for At-Home Bartenders" with Swizel Mascarenhas, offering tips and recommendations for home bartenders.

    • Social Media Strategy: Promoted the podcast through Instagram, using engaging captions, hashtags, and a "link in bio" for easy access.

    • Brand Alignment: Ensured content aligned with Cocktail Emporium's modern, trendy identity while delivering value through expert insights.

    Planned Outcome:

    • Successfully positioned Cocktail Emporium as a trusted resource for cocktail enthusiasts, enhancing brand visibility through podcast and social media engagement.

    • Increased audience interaction by offering actionable advice from a professional bartender and fostering community engagement.

    Key Learnings:

    • Gained experience in creating multimedia content that integrates podcasting and social media strategies.

    • Enhanced skills in aligning creative projects with a brand's voice and engaging an audience across different platforms.

    Conclusion:
    This project showcases my ability to develop and execute multimedia content strategies that align with brand values, engage audiences, and contribute to overall marketing goals.

  • Project Overview:
    Developed a 1,600+ word article for Cocktail Emporium, a Toronto-based brand specializing in cocktail tools and ingredients. The piece was designed to educate and inspire readers to create bar-quality cocktails at home while promoting the brand’s offerings.

    Key Responsibilities:

    • Content Creation: Crafted SEO-optimized, engaging content featuring actionable tips tailored for cocktail enthusiasts.

    • Research & Expertise: Incorporated professional bartender insights to elevate the article's authenticity and credibility.

    • Brand Consistency: Ensured the content highlighted tools, techniques, recipes, and presentation tips aligned with the brand’s identity.

    Outcome:

    • Delivered an informative and well-organized article that reinforced Cocktail Emporium’s reputation as a go-to resource for home bartenders.

    Key Learnings:

    • Enhanced skills in SEO optimization, content structuring, and aligning creative work with brand values.

    • Gained valuable experience integrating expert perspectives to boost credibility and reader engagement.

    Conclusion:
    This project reflects my ability to create educational, brand-aligned content that drives user engagement and contributes to marketing objectives.

  • Project Overview:
    Conducted a social media audit and website content inventory for Cocktail Emporium, a Toronto-based retailer specializing in cocktail and bar products. The goal was to enhance their online presence by analyzing platforms and website performance, identifying gaps, and providing actionable recommendations to improve brand visibility, traffic, and sales.

    Key Deliverables:

    • Website Content Inventory:

      • Analyzed key sections like the homepage, About Us, and corporate gifting pages.

      • Identified SEO issues, content gaps, and UX challenges

      • Recommended design updates, image optimization, and SEO improvements.

    • Social Media Audit:

      • Reviewed Instagram, Facebook, X (formerly Twitter), and TikTok for content quality, engagement, and consistency.

      • Identified inactive followers and proposed audience growth strategies.

    • Target Audience Analysis:

      • Segmented audiences into at-home bar enthusiasts and B2B corporate gifting clients.

      • Analyzed platform-specific behaviors and preferences.

    • Strategic Recommendations:

      • Increased post frequency and video quality on Facebook, X, and TikTok.

      • Enhanced SEO and web performance to improve engagement.

    Outcomes:

    • Website Optimization:

      • Addressed SEO issues like slow image loads and poor header structures.

      • Recommended mobile optimization and faster load times.

    • Social Media Strategy:

      • Emphasized brand tone consistency and original content creation.

      • Focused on engaging posts, user-driven content, and inactive follower removal.

    Key Learnings:

    • Expertise in social media auditing and engagement analysis.

    • Advanced knowledge of SEO's role in user experience.

    • Audience segmentation for tailored strategies.

    • Skills in creating engaging, platform-specific content.

    • Problem-solving through actionable digital marketing solutions.

    Conclusion:
    This project sharpened my digital marketing skills, illustrating how strategic audits and recommendations can significantly boost a brand's online presence and drive growth.

  • Project Overview:
    Conducted a competitor analysis for Cocktail Emporium, focusing on Alambika and The Crafty Bartender, to identify digital marketing gaps, assess brand positioning, and recommend strategies for a competitive edge.

    Key Deliverables:

    • Website & Social Media Audit: Assessed website structures, branding, and engagement. Proposed SEO, mobile optimization, and cohesive branding improvements.

    • Target Audience Analysis: Identified demographics, behaviors, and opportunities for video marketing and influencer collaborations.

    • Strategic Recommendations: Suggested high-quality video content, UGC campaigns, and enhanced storytelling.

    Outcomes:

    • Identified competitor weaknesses and provided benchmarks for digital strategies.

    • Recommended advanced analytics, paid campaigns, and cross-platform engagement.

    Key Learnings:
    Refined skills in competitor analysis, audience targeting, and data-driven digital strategies, with insights into video and UGC for engagement.

    Conclusion:
    This project sharpened my ability to develop strategies that boost brand visibility and differentiation.

Get Organized

  • Project Overview:
    Created and promoted a blog titled Declutter and Organize Memories for Future Generations Using a Memory Box, designed to engage readers and provide practical advice on preserving memories. The blog was supported by a targeted social media campaign on Instagram and Facebook.

    Key Deliverables:

    • Blog Creation:

      • Title:Declutter and Organize Memories for Future Generations Using a Memory Box

      • Objective: Guide readers on curating memory boxes to preserve important memories for future generations.

      • SEO Optimization: Focused on keywords such as "Memory Box," "Declutter," "Organize," and "Future Generations."

    • Social Media Campaign:

      • Created six targeted posts on Instagram and Facebook from November 27 to December 6, 2024, to drive traffic to the blog.

      • Sample Posts:

        • Post 1: What Goes in a Memory Box

        • Post 2: Why Create a Memory Box

        • Post 3: How to Create a Memory Box

        • Post 4: Memory Box for Future Generations

        • Post 5: Labeling Contents

        • Post 6: Downsizing Without Losing Memories

    Outcomes:

    • Increased engagement by delivering relatable and actionable content.

    • Boosted traffic to the blog, raising visibility and readership.

    • Demonstrated expertise in creating cohesive, audience-focused campaigns.

    Key Learnings:

    • Gained experience in crafting content that resonates with specific audiences.

    • Enhanced skills in executing social media campaigns to drive blog traffic and engagement.

    Conclusion:
    This project showcases my ability to create informative content and integrate it with effective social media strategies to engage audiences, boost visibility, and drive traffic.gns.

  • Project Overview:
    Managed a month-long email marketing campaign for Get Organized using Mailchimp, aimed at increasing engagement and raising awareness of organizational services during the Christmas holiday season. The campaign included three distinct email deployments tailored to the audience’s needs.

    Key Responsibilities:

    • Email Marketing Strategy: Developed and implemented a comprehensive strategy within Mailchimp, including:

      • Two Standalone Campaigns: Promoted blog posts offering tips for decluttering and organizing, with clear CTAs directing readers to the website.

      • One Seasonal Holiday Campaign: Focused on highlighting the services page to drive conversions during the holiday season.

    • Email Template Creation: Designed visually appealing and mobile-responsive templates to enhance user engagement.

    • Performance Monitoring: Tracked key metrics such as open rates, click-through rates, and conversions to evaluate the success of the campaign.

    Outcome:

    • Successfully increased website traffic to blog posts through targeted standalone email campaigns.

    • Elevated engagement with the brand and effectively promoted services during the high-traffic holiday season.

    • Achieved consistent messaging across all campaigns, contributing to enhanced brand awareness.

    Key Learnings:

    • Developed expertise in using Mailchimp to create and manage email campaigns.

    • Improved understanding of optimizing email campaigns from content creation to performance analysis.

    • Learned the importance of combining educational content with promotional messaging to build trust and increase engagement.

    Conclusion:
    This project highlights my ability to use Mailchimp for creating and managing targeted, impactful email campaigns that align with business objectives and drive measurable results.

Integrated Search Engine Marketing

  • Project Overview:
    Developed a Google Ads PPC campaign for Linear Living, a hypothetical Toronto-based custom coffee table manufacturer. The campaign aimed to boost brand awareness, website traffic, and lead generation for individual and business customers, applying practical Google Ads strategies tailored to the furniture industry.

    Key Responsibilities:

    1. Campaign Strategy:

      • Designed a campaign targeting homeowners and businesses like interior designers and hotels.

      • Defined conversion actions: newsletter sign-ups for individuals and contact forms for businesses.

    2. Keyword Research:

      • Identified relevant keywords (e.g., "Modern Coffee Tables") using Google Keyword Planner.

      • Used negative keywords (e.g., "cheap coffee tables") to refine traffic quality.

    3. Ad Groups & A/B Testing:

      • Created two ad groups: one for individuals and one for businesses.

      • Drafted ad variations with compelling headlines, descriptions, and CTAs for testing.

    4. Bidding Strategies:

      • Recommended Maximize Clicks and Target Impression Share to optimize ad visibility.

    5. Landing Page Optimization:

      • Designed audience-specific landing pages with CTAs like “Request a Custom Design.”

      • Incorporated newsletter sign-ups, product details, and promotional offers.

    6. Promotional Offers:

      • Proposed incentives like 15% off for first-time buyers and free shipping over $300.

    7. Performance Estimation:

      • Estimated metrics (CTR: 5.5%, Conversion Rate: 3.71%) using industry benchmarks.

    Outcome:
    Though not executed, the project showcased my ability to:

    • Conduct audience segmentation and keyword research.

    • Create tailored ad content and landing pages.

    • Develop performance-driven digital ad strategies.

    Key Learnings:

    • Structured campaigns maximize ROI through audience relevance.

    • Data-driven insights set realistic performance goals.

    • Personalized messaging enhances engagement and conversions.

    Conclusion:
    This project honed my skills in Google Ads campaign development, audience targeting, and performance analysis, preparing me to design effective digital advertising strategies.

  • Project Overview
    Conducted an SEO analysis of GetMaple.ca as part of a class project to identify optimization opportunities and provide recommendations for improving search engine visibility and performance.

    Key Responsibilities

    • Technical SEO Audit: Evaluated site speed, mobile responsiveness, URL structure, and crawlability.

    • Keyword Research: Identified high-impact keywords aligned with user intent and competitor insights.

    • On-Page SEO: Recommended improvements for meta tags, headings, image alt texts, and content layout.

    • Content Strategy: Suggested blog topics and landing page updates to address content gaps.

    • Backlink Analysis: Reviewed the backlink profile, proposing strategies for acquiring high-authority links.

    • Local SEO: Offered recommendations for optimizing Google My Business and location-specific keywords.

    • Competitor Benchmarking: Analyzed competitors to identify areas for differentiation.

    Outcomes

    • Delivered an SEO report with actionable recommendations for technical, on-page, and off-page improvements.

    • Provided a roadmap for enhancing local search visibility, user experience, and domain authority.

    Key Learnings

    • Developed skills in conducting SEO audits and crafting data-driven recommendations.

    • Gained experience with SEO tools like Google Analytics and SEMrush to evaluate performance metrics.

    • Learned the importance of aligning technical and content strategies for effective optimization.

    This project reflects my ability to analyze SEO challenges and create tailored solutions to drive search performance.

Airbnb marketing

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Airbnb marketing *

  • Project Overview:
    Developed a comprehensive branding and marketing plan for Serenity, a 3BHK Airbnb property in Dehradun, aimed at positioning it as a peaceful, modern getaway for families, remote workers, and travelers. The plan includes branding strategy, content creation, and digital marketing tactics to drive awareness and bookings.

    Objectives:

    • Position Serenity as a serene destination for relaxation, work, and family time.

    • Develop a brand identity that resonates with the target audience.

    • Create a digital marketing plan to drive traffic and increase bookings.

    Key Responsibilities:

    • Brand Development & Positioning: Created a brand narrative to highlight Serenity as a sanctuary, combining tranquility and modern amenities.

    • Visual Identity & Design: Developed a logo and visual assets to ensure brand recognition and consistency.

    • Digital Content Strategy: Created an SEO-optimized Airbnb listing, blog content, and social media strategies.

    • Social Media Marketing: Developed strategies for Instagram and Facebook to showcase the property and engage potential guests.

    • Guest Experience: Designed a personalized welcome experience with a guidebook and local snacks.

    Current Status:
    The plan is in preparation, with visual assets, content strategies, and promotional materials ready. Launch is planned for the upcoming quarter.

    Key Learnings:

    • Strategic brand positioning and consistency across all touchpoints are crucial for building a strong brand identity.

    • Crafting content that aligns with guest interests is key to attracting bookings.

    • Personalizing the guest experience can enhance satisfaction and drive repeat visits.

    Conclusion:
    This project has prepared me for future work in hospitality marketing, focusing on creating a strong brand identity and digital marketing strategies to drive awareness and bookings.

Marketing is no longer about the stuff you make, but the stories you tell." — Seth Godin

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